Auctiva's management team is experienced at seizing opportunities in the high-growth technology sector. Under their focused leadership and direction, Auctiva develops intelligent, innovative solutions strategically targeting the dynamic market of small businesses selling online.

Mark A. Schwartz
Chief Executive Officer
Mark brings considerable leadership and strategic planning experience with high-growth technology companies to his role as CEO of Auctiva. He led all engineering efforts at two New York-based software startups - ClientXChange.com, where he architected and oversaw development of a leading CRM package for the financial services industry, and Internet Resources Corporation, where he directed engineering teams creating software and Internet solutions for a variety of industry verticals. As a management consultant with the boutique consulting firm Mitchell Madison Group (a McKinsey spin-off later acquired by USWeb) he worked with fast-growing technology companies to chart strategic directions and streamline operations; later, he put this consulting and engineering experience to use developing early stage startup concepts as a freelance consultant and with a venture incubator. Mark's leadership abilities extend into other areas as well - he has directed films and theater. Mark received a BS degree in Computer Science with honors from Yale University and an MBA with Director's List honors from the Wharton School of Business.

Jeff Schlicht
VP Engineering
As the founder of Auctiva, a frequent auction poster, and the creator of Auctiva Poster auction software, Jeff has gained considerable insight into the needs of online auction sellers. An avid auction seller, Jeff created Auctiva Poster to automate the time-consuming process of selling his products (lumps of coal from the Titanic!) on eBay. Prior to founding Auctiva, Jeff spent eight years in software development, including architecting and developing supply chain planning software for PeopleSoft. He received his BS in Computer Science from California State University, Chico.

Adam Stock
VP of Products, Services, and Strategic Alliances
Adam has an impressive track record of bringing definition and vision to companies' product lines, as well as considerable experience in forging key strategic partnerships. He has grown several startups from their earliest stages to hundreds of employees. Adam will be driving Auctiva's strategic partnering efforts, drawing upon his experience as Vice President of Marketing and Business Development for Veon, Inc. where he was responsible for building partnerships with Excite@Home, AOL and Cablevision. His extensive experience in marketing and business development for startups has included positions with Electronics for Imaging (EFII) as Director of Product Planning, and Liberate Technologies (LBRT) as Director of Marketing. Adam received a BS with honors in Computer Science from Yale University.

Raj Yogi
VP of Marketing
Raj's ability to exponentially increase Web traffic and build user bases for software products has been amply demonstrated in his marketing leadership roles for both Internet and packaged software companies. As Vice President of Marketing at SayIt.com, Raj provided strategic expertise in integration of online and offline marketing efforts, thereby creating one of the top 250 most-trafficked Web sites worldwide, with over 2 million unique visitors per month. Prior to SayIt, he was Vice President of Marketing for International Microcomputer Software, Inc. (IMSI), a $65 million software publisher in Novato, California, where he increased the company's online sales from $250,000 to $6 million in 1999, and increased Web site traffic five-fold, to 1.5 million unique visitors. Raj also served as Market Analysis Director at Cognitiative, Inc., a marketing consulting group for leading software companies including Sybase, Oracle and Sun Microsystems. He began his marketing career with Crawford & Co. as a database consultant before joining Infinite Machines Corp. as a marketing analyst. Raj holds an undergraduate degree in Mechanical Engineering and earned his MBA with emphasis in Marketing from the University of Nevada, Reno.

Stephen Yafa
Editor-in-Chief
Steve is leading all editorial activities for "The Online Seller," Auctiva's online magazine and newsletter targeted at small business sellers. Prior to Auctiva he was VP of Content and Editorial Director of Seniors.com. He has also served as Executive Editor of AlternativeMedicine.com and has written and edited for numerous web sites and magazines, including America Online, Match.com, San Francisco Magazine, Get Up and Go!, Red Herring, and Details. His producing and writing work for broadcast television have won him an Emmy Award for "Over Easy," a PBS daily show. Steve did his undergraduate study at Dartmouth College.